By Nathan In Restaurant 31 March 2025 Duration ~ 6 min So Urban: The Art of Personalized Restoration in the Age of Societal Changes The Evolution of Consumption Patterns: A Wind of Change Today, the world of catering is booming. Why? Because our lifestyles are changing at breakneck speed! Think about it: individual households are multiplying, our diets are diversifying, and everyone has their own little habits, allergies, and beliefs. In short, we want tailor-made! The catering industry must therefore adapt, and quickly. The Rise of Culinary Individualism: More Than a Trend, a Reality Gone are the days when we were satisfied with the dish of the day. Now, we want to choose, personalize, adapt. It’s the era of culinary individualism! Imagine: a customer allergic to gluten, another who is a vegan, and a third who is watching his weight. Everyone has specific needs, and the restaurant must meet them. It’s a real challenge, but also a great opportunity to stand out. The Challenges and Opportunities of Personalization in Restoration Understanding Each Client’s Unique Needs How to do it? Active listening, of course! Take the time to talk with your customers, to understand their preferences, their allergies, their constraints. It’s a bit like a doctor’s appointment: we ask questions, we try to understand. Adapt Menus and Offers Next, you need to adapt the menus. Offer varied, customizable options that meet different needs. For example, a basic dish can be made vegetarian, gluten-free, or light. It’s like an à la carte menu where each customer composes their own ideal dish. Technology at the Service of Personalization And let’s not forget technology! Online ordering applications, interactive kiosks, customer relationship management tools… All of this can help you get to know your customers better and personalize your offers. Imagine: a customer orders online, and the application offers them options based on their preferences and allergies. It’s a bit like having a personal assistant for each customer! Moreover, customization also concerns the So Urban range, which stands out for its advanced adaptability. You can adapt the containers to your image thanks to customizable QR codes. In addition, the extended compatibility of the lids with cups, glasses and salad bowls offers great flexibility. Sustainable Gastronomy: A Contemporary Imperative Zero Waste: An Ethical and Economic Commitment Today, we can no longer ignore the issue of food waste. Customers are increasingly sensitive to this problem, and they expect restaurants to take responsibility. Zero waste is an ethical commitment, but also an economic one. Less waste means more savings! By adopting a zero waste approach, you reinforce the eco-responsible image of your brand, which attracts an environmentally conscious clientele and strengthens customer commitment to your establishment. Showing your commitment to reducing food waste helps to retain your existing clientele and attract new ones who are sensitive to these issues. Cost and Ingredients Optimization How to do it? By optimizing purchases, using seasonal ingredients, offering suitable portions. It’s a bit like shopping at the market: you choose the right products, you avoid the superfluous. “So Urban” Containers: Respond to New Lifestyles Containers play a crucial role in the customer experience. They must be practical, aesthetic, and adapted to new lifestyles. “So Urban” containers, for example, are perfect for nomadic meals, lunches on the go, impromptu picnics. They are a bit like the Swiss army knife of catering: practical and versatile. Design and Functionality: An Inseparable Duo Design is important! A well-designed container is a bit like a beautiful case for a jewel. It highlights the dish, it makes you want to taste it. But functionality is just as important. A practical container, easy to open and close, that keeps food hot or cold, is a real plus for the customer. Available in a variety of formats, So Urban containers adapt to all preparations, from starters to desserts. Sustainable Materials: A Value Choice And of course, sustainable materials are a valuable choice. Customers appreciate restaurants that use quality and durable products. The glass used to manufacture So Urban is a noble and healthy material. It guarantees the organoleptic quality and health safety of food, while offering optimal transparency for an attractive display of dishes. Their stackable shape optimizes storage, their lightness facilitates handling and their ergonomic design ensures easy opening and closing. In addition, the strength of tempered glass guarantees exceptional durability. Professional tips for integrating So Urban into your service Optimize the presentation of dishes with So Urban The transparency of So Urban containers offers a perfect showcase for your culinary creations. Play with colors and textures to create attractive presentations that will whet your customers’ appetites at first glance. Effective management of reuse and deposits Setting up a deposit system may seem complex, but with the right organisation, it can be an asset. Clearly inform your customers about how it works, make sure you have enough stock for rotation, and consider incentives to encourage the return of containers. The Future of Restoration: A Horizon of Possibilities The future of catering is bright! By adopting the So Urban collection and meal customization, sustainable gastronomy, restaurants have all the cards in hand to attract customers and stand out. So, get cooking, and let the party begin! FAQs 1. Where can I get the So Urban collection? The products in the So Urban range are available from Arcoroc authorized distributors. To find a dealer near you, go to the Arcoroc website in the “where to buy” section or to our Arc Online website 2. Are the lids also reusable? Yes, the polyethylene lids are designed to be reusable and ensure a perfect seal during delivery or takeaway. 3. What is the lifespan of So Urban containers? Thanks to their robust tempered glass design, So Urban containers can withstand up to 2,000 washing cycles, guaranteeing considerable longevity. 4. Is it possible to personalize So Urban containers with my establishment’s logo? Absolutely, Arcoroc offers customization options for So Urban containers, including adding your establishment’s logo. This customization reinforces your brand identity and offers a unique experience to your customers. 5. What are the different sizes available in the So Urban range? The So Urban collection offers a variety of containers adapted to various culinary needs, with capacities of 26 cl, 37 cl, 80 cl, 110 cl and 135 cl. This diversity makes it possible to cover all needs, from starters to desserts to main courses.